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The Evolution of Design

Updated: Nov 2, 2019

It is a feeling that all of us has had - that sense of peace and comfort that envelopes your being after a good spring cleaning or the final touches on a meticulously arranged dinner table. For a brief moment in time, everything is where it should be.


Good design chases that same effect, but with a greater permanence that consistently soothes the stresses of daily life rather than amplifying them. Getting there requires standing at the crossroads of practical problem solving and artistic expression to craft a completed work that really communicates with the homeowner on a visceral level.



"This looks great!" So goes the likely initial reaction when someone encounters a space that has been designed well -- not surprising given that human beings are very visual creatures. After all, most of our exposure comes from high resolution magazine prints and photos posted to the world wide web. There is a second, more potent effect that can only be experienced through the physicality of actually being there: how it FEELS when taking in all the elements with every sense engaged at the same time.


Beyond first impressions, this comes across in waves and stages as more and more time is spent interacting with the space whether it is your living room, your office, or even a favorite restaurant. The novel excitement gives way to comfort and appreciation -- a well designed space stays out of your way while keeping you energized.


“Styles come and go. Good design is a language, not a style.”

Good design, then, is not just about the newest collections from favorite brands or the latest trends. Of course there is nothing wrong with getting a new couch or replacing an aging vanity but the goal of any good designer is to dig deeper and understand what is really causing friction for the client's day-to-day. Is it really just the furniture, or is it the layout of the entire room?


As Massimo Vignelli once said: "Styles come and go. Good design is a language, not a style." In all of our projects, we are fully engaged in finding a way to really speak with the client through our work. After all, design is a language that is not only spoken but performed.

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126 E. Wing St., Suite 218, Arlington Heights, 60004

P: 773-704-5923

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